The plan, before
the spend.

A digital marketing consulting engagement, not a retainer pitch: we audit what's running across every channel, rank what's working and what's wasted, and hand you a written roadmap with the order things should happen in. Execute it with us, or take it elsewhere.

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Brands our teams have delivered for

What we do

PixelCrayons' marketing consulting engagement diagnoses your channel mix and hands you a written, sequenced growth roadmap before any budget moves. It includes a channel-mix audit ranked by opportunity, a measurement and attribution framework and an honest build-vs-buy call on who executes the plan. Fractional strategic leadership is available if you want a senior hand in the room.

A channel-mix audit, ranked by opportunityEvery running channel inventoried against cost and return, then ranked by where the opportunity is.
A written growth roadmap, sequencedPriorities ordered and dated: what starts this month, what waits and what depends on something else.
A measurement and attribution frameworkWhat's measured, what's modelled and the one number each channel is judged against, agreed first.

Case study · Commerce · Saudi Arabia

340%revenue growth in seven months

Al Majed for Oud: a fragrance house's whole catalogue, online in two languages.

Read the case study

Selected work

Judge the work,
not the adjectives.

Outcomes tied to real engagements, not averages.

All case studies →

2004

Established

500+

Agencies served

4,500+

Projects delivered

340%

Revenue growth · 7 months

eCommerce

+127%

Organic traffic · 5 months

SaaS

85%

Faster delivery · backlog cleared

via agency partner

Checked 15 September 2026

Where the work happens

One engagement, six parts

What a consulting engagement
actually includes.

A channel-mix audit, ranked by opportunity

Every channel currently running (search, paid, email, content, social, whatever the estate actually has) gets inventoried against what it costs and what it returns. The output is a ranked list, not a scorecard: what's underfunded relative to its return, what's coasting on inertia, and what should probably stop. Nothing here is a template checklist; it's built from your own numbers.

First

A written growth roadmap, sequenced

The priorities from the audit, ordered and dated: what starts this month, what waits for a dependency to clear, and what only makes sense once something else has shipped. A roadmap that lists everything as equally urgent is not a roadmap. Sequencing is the actual decision most marketing plans skip, and it's the one this engagement exists to make.

In writing

A measurement and attribution framework

Before the plan ships, we agree what will be measured, what can only be modelled, and which single number each channel is judged against. Marketing teams that argue about whether something worked usually never agreed what winning looked like. This framework is written down before the first pound moves, so the argument doesn't happen after the fact.

Foundational

Fractional or embedded strategic leadership

For teams that want a senior marketing lead in the room rather than just a document: someone who sits in your planning meetings, defends the roadmap under pressure, and adjusts it as real numbers come in. This runs alongside your existing team; it isn't a replacement for the people who already execute day to day.

Optional, monthly

An honest build-vs-buy recommendation

Sometimes the right answer is to hire in-house. Sometimes it's to retain PixelCrayons for execution. Sometimes it's to run a proper RFP against named criteria and pick someone else entirely. The roadmap says which, and why, against the actual channel priorities rather than a sales incentive to keep the work in-house.

As needed

Handoff to execution, either way

The roadmap is built to be executed by whoever ends up running it. Choose PixelCrayons' channel teams and the handoff is immediate, since the same team wrote the plan. Choose someone else, or your own team, and the roadmap ships as a document detailed enough for another agency or a new hire to pick up without a translation call.

Final

How it starts

Diagnosis to
first decisions.

Start

Brief and a call

We sign an NDA and talk through what's running today and what's blocking growth.

Once the brief is complete

Audit and itemised proposal

We confirm the date your proposal arrives. It lists the channel-mix audit, the sequenced roadmap, the measurement framework and the build-vs-buy call, itemised and priced.

Your decision

You sign off

You confirm the scope, the payment and the access we need. Nothing starts before this.

Typically 2 to 3 business days later

The work starts

Every running channel is inventoried against spend, output and return.

On the date in your proposal

First deliverable

The written roadmap, pressure-tested with your stakeholders in a sequencing workshop. Then the first execution decisions are locked in writing.

Inside Prism

Your engagement, week to week,
in one workspace.

Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.

Where the engagement includes it, marketing runs in a Prism workspace you log into: requests, approvals, tasks and the weekly review, with the cost of each channel beside the leads it produced.

See how Prism runs an engagement

01
Requests and approvals
One queue, one owner, one due date.
02
Weekly review
Each decision recorded, with the expectation attached.
03
Cost per qualified lead
Fully loaded. Unmeasured spend shows as unknown, never zero.

Proof

The call that came
before the number.

Al Majed for Oud's Saudi store in Arabic, from the Internet Archive's copy of April 2026: a campaign banner for the Serious perfume

Commerce · Saudi Arabia

Store, search and paid media

Al Majed for Oud: a fragrance house's whole catalogue, online in two languages.

The published record doesn't describe a formal consulting engagement, so this page won't borrow that label. What it does show is the decision a roadmap exists to force: search and paid had been planned by two suppliers who never saw each other's plans, and paid was bidding on searches the store already won. After the store was migrated, the two were planned in one room, with paid covering the searches organic had not won yet and pulling back where it had. Revenue grew 340% in 7 months.

340%

Revenue

7 mo

Elapsed

Read the full case

Related services

The plan, and where
it points next.

This page is the diagnosis and the roadmap. These are the execution lanes a finished roadmap most often names, so you can jump straight there if you already know your answer.

01SEO AuditThe free technical, content and authority diagnostic behind any search-channel call.02Performance MarketingFull-funnel paid execution once the roadmap says where budget goes.03Content MarketingThe content engine that ships once topics and cadence are prioritised.04White-Label PartnershipAgencies: the same diagnosis and roadmap work, delivered under your brand.05Replace Multiple VendorsWhen the roadmap's answer is fewer vendors, not more spend.

Already know which channel needs the work?

This page sells the diagnosis and the plan. Once a roadmap names the channel, the execution pages run it: each one priced, staffed and reported on its own, whether or not the roadmap that led there was ours.

SEO Google & Meta Ads Email & Klaviyo

Who is accountable

The people accountable
for the work.

Leadership and how we’re built →

Parvessh Agarwal

Founder & CEO

An entrepreneur at heart who connects business analysis, strategy, clear objectives and ROI with practical technology solutions.

LinkedIn →

Saundaraya Gupta

Technical Manager

Brings technical delivery, client communication and project management together so work moves from brief to release smoothly.

LinkedIn →

Every engagement

A named coordinator and escalation contact

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms →

Before you sign

Our commitments

Each one says where it applies and links to its full terms.

Response and start times

We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.

Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.

Full terms

Clear IP & Ownership Terms

Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

All engagements.

Full terms

Clear Delivery & Escalation Ownership

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms

How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.

Who should execute

Build, buy or skip us:
how the roadmap decides.

The build-vs-buy section names its criteria: the specialism required, the budget size and how much oversight you can provide. It follows them to whatever answer they produce, including one that sends the work elsewhere.

Where you are	What we recommend	Why
You already know which channel needs the work	Skip this engagement and go straight to that channel's service	This engagement exists to answer which channel deserves the next pound. You already hold that answer.
Your current plan lists everything as equally urgent	The full engagement: audit, ranking and sequencing	Sequencing is the decision most marketing plans skip, and the one this engagement exists to make.
You have execution capacity but no senior strategic voice	Fractional or embedded leadership alongside your team	It sits in your planning meetings and defends the roadmap. It does not replace the people who execute day to day.
The criteria point to an in-house hire	We name the specialist role to hire	Sometimes the right answer is to build the team, and the roadmap says so.
The criteria point to an agency we don't work for	We say so, and recommend an RFP against the named criteria	Diagnosis and execution are priced separately, so the advice carries no sales incentive.
The criteria point to our channel teams	The handoff is immediate	The same team that wrote the plan runs it.

Whichever row you land in, the roadmap is written so another agency or a new hire can pick it up without a translation call.

Questions

Frequently
asked.

Both, and the roadmap says which makes sense for you. If PixelCrayons executes, the team that wrote the plan runs it. If you'd rather run it in-house or with another agency, the roadmap is detailed enough to hand over without a translation call. You don't need to sign a retainer to get the plan.

This engagement answers the question a channel service assumes: which channel deserves the next pound. It looks across the whole mix before any single service is bought. If the audit says SEO is the priority, we'll point you to the SEO service; if not, you'll know before committing a retainer to the wrong channel.

The channel-mix audit findings, priorities ranked by opportunity and sequenced into an order, the measurement and attribution framework, and a build-vs-buy recommendation on who should execute it. All written, itemised and priced, yours to keep whether or not you go further with us.

No. Fractional or embedded leadership sits alongside your existing team: a senior strategist in your planning meetings, defending the roadmap and adjusting it against real numbers. It's built for teams with execution capacity but no senior strategic voice, not as a replacement for headcount. If you need a replacement, say so and we'll tell you whether this fits.

Yes, and the build-vs-buy section of the roadmap exists to do that. We name the criteria (specialism, budget size, the oversight you can provide) and follow them wherever they lead, including a named in-house role or an RFP against agencies we don't work for. That's why the diagnosis is priced separately from execution.

No, and a consultant guaranteeing outcomes they don't control is a warning sign. Performance depends on execution quality, market conditions and competitors none of us control. We commit to the discipline: an audit built from your own numbers, priorities ranked by evidence and a measurement framework that shows whether the plan is working, reviewed weekly.

Teams about to commit budget who are not sure which channel deserves it, and teams whose current plan lists everything as equally urgent. It also suits teams with execution capacity but no senior strategic voice. If you already know which channel needs the work, go straight to that service instead.

Get the plan,
before the spend.

Tell us what's running today and what you're deciding. Once we have a complete brief, we confirm the date you will receive your priced, written roadmap: the audit, the sequencing, the measurement framework and an honest build-vs-buy call, yours to keep either way.

Get a Proposal Get a Free Website Review

4,500+ projects delivered · No retainer required to start

Last updated 13 October 2026

The plan, before
the spend.

Judge the work,
not the adjectives.

What a consulting engagement
actually includes.