Delivered by ValueCoders, our sister company in the Vinove group · Australia
Beanbags.com.au:
scaling an Australian eCommerce brand onto the cloud.
An Australian bean bags, pet beds and modular furniture retailer needed to survive its own promotional traffic spikes. ValueCoders rebuilt the platform on cloud auto-scaling, microservices and OAuth2.
eCommerce · Furniture & Homeware · www.beanbags.com.au
Beanbags.com.au
eCommerce · Furniture & Homeware
Beanbags.com.au is an Australian-owned company selling bean bags, pet beds, modular furniture and accessories, with nationwide delivery.
The existing platform's monolithic architecture and manual processes were increasingly at odds with the traffic spikes and integration needs of a growing D2C retailer.
What had to change
- 01Slow load times at high traffic, especially during promotions.
- 02Manual inventory management causing stock discrepancies.
- 03Outdated authentication with no MFA, and limited admin access controls.
- 04A monolithic architecture blocking rapid feature deployment and scaling during promotions.
- 05No integration with third-party logistics or accounting systems, and inefficient data sync across sales channels.
- 06Non-responsive design hurting mobile UX.
- 07A complicated checkout causing cart abandonment.
The solution
Performance at peak traffic
Load times slowed under high traffic, especially during promotions.
Migration to cloud-based hosting with auto-scaling.
Load times improved 60%, with 99.9% uptime during promotions.
Inventory accuracy
Manual inventory management caused stock discrepancies.
Automated inventory management integrated with sales channels.
Stock discrepancies down 85%, with streamlined fulfilment.
Security
Authentication was outdated, with no MFA and limited admin access controls.
OAuth 2.0 with multi-factor authentication and role-based access control.
Enhanced security posture and industry-standard compliance.
Mobile experience
A non-responsive design was hurting mobile UX.
A mobile-first redesign built on responsive frameworks.
Mobile conversions up 40%, with better overall engagement.
Third-party integration
No integration with logistics or accounting systems meant inefficient data sync.
Custom APIs integrating logistics providers and accounting software.
Streamlined operations and improved data accuracy across systems.
Technology
- AWS cloud, load balancer + auto-scaling group
- React frontend (Redux state management, PWA)
- API Gateway
- Core service + auth service (JWT, Redis sessions) + integrations service
- MongoDB
- CloudWatch logs and metrics
- REST integrations to third-party logistics and accounting systems
The results
Improvement in website load times
Reduction in inventory errors
Increase in mobile conversions
Uptime during promotional events
Enhanced security compliance and reduced risk exposure
What other teams can take from this
A promotion is a load test you didn't schedule
Slowdowns hit hardest during promotions, exactly when traffic is worth most. Auto-scaling cloud hosting matches capacity to demand, so a successful campaign no longer threatens the site running it.
Put security upgrades into the rebuild
OAuth 2.0, multi-factor authentication and role-based admin access went in as part of the migration, which is simpler than retrofitting them onto a live store later.
Mobile and checkout are one problem
A non-responsive design and a complicated checkout both lose buyers at the final step. The mobile-first redesign addressed both, and mobile conversions rose 40%.
Why ValueCoders
- A single point of contact scoping the migration and the security work as one engagement.
- Agile delivery with CI/CD discipline, coordinated end to end.
- Reliable coordination of the third-party integrations a rebuild like this depends on.
- Accountability for the result, not just the individual pieces of work.
Partnering with ValueCoders [our sibling company] transformed our digital presence. Their expertise in scalable solutions and user-centric design significantly boosted our performance and customer satisfaction.
Want an engagement like this?
ValueCoders delivers cloud migrations and microservices rebuilds at this depth. PixelCrayons can scope, propose and coordinate an engagement like this end to end, as your single point of contact throughout.
Want a result like this
on your own numbers?
A senior strategist records five minutes on your website: speed, search rankings, AI visibility, conversion leaks. Yours to keep, no strings.
No retainer required · NDA standard
Last updated