The call goes to whoever
answers first, not whoever ranks best on average.
Home services marketing runs on emergency-intent local search: HVAC, plumbing, roofing and contractor leads that go to the business that shows up and answers fastest. Local SEO, PPC, reputation management and lead-capture built for that reality, not a generic local-business template.
Reply within four business hours (typical) · NDA standard
Brands our teams have delivered for
PixelCrayons is a marketing agency for home services businesses: HVAC, plumbing, roofing, electrical and general contracting. We run local SEO for map-pack visibility, PPC for emergency and seasonal demand, reputation management for the reviews homeowners check before they call, and lead capture built to answer fast.
Judge the work,
not the adjectives.
Outcomes tied to real engagements, not averages.
Pick your trade.
The system underneath is the same.
Each trade gets its own page: the same local SEO, PPC and reputation disciplines, scoped to what actually differs about how that trade gets found and hired. More home-services trades, including home improvement and moving companies, are on the roadmap and will get the same treatment once they launch.
Five problems.
One accountable team.
Each row is a problem HVAC, plumbing and contractor owners bring us, with the service that answers it linked, so you can go straight to the detail.
Emergency search rewards speed, not just ranking
A homeowner with a burst pipe or a dead furnace calls whoever answers first, not whoever ranks best on average. Our local SEO earns the map-pack spot and the click; the lead-response side of the engagement is scoped with you, because a five-star profile that takes four hours to call back still loses the job.
Demand swings hard by season and by weather
An HVAC business can see half its yearly leads inside two heatwaves and two cold snaps. Our PPC & paid media flexes budget toward the weeks demand actually spikes, instead of spreading it evenly across a year that isn't.
Service-area pages compete with themselves if they're built wrong
The same page copied twenty times with the city name swapped competes with itself in search instead of winning more of it. Our content marketing plans one topical map across every service area up front.
Reviews get read before the number gets dialled
A homeowner letting a stranger into their house checks reviews first, every time. Our reputation work, run through reputation & ORM, gets every review a response and a system for earning the next one.
The quote request or booking form is where leads quietly die
A form that's slow, a phone number that isn't tappable, or a quote request that goes to a general inbox instead of the right crew all cost a job that was already won. Our web development is built mobile-first around the request step.
The services home services
businesses buy most.
Each links to the full service page: scope, process, pricing logic and FAQs, so you can judge the discipline before you talk to anyone.
Running marketing for home-services franchises?
We deliver the same work under partner agencies' brands: their templates, their client calls, our delivery. We do not approach the clients you introduce to us for direct business. That protection runs through the work and for twelve months after the last assignment for that client ends, and it is written into the agreement.
Send the website, find out what it's costing you.
Five minutes on video: map-pack visibility, the reviews a homeowner sees first, and the form that loses the job. Yours to keep, whether or not we ever speak again.
Speed and licensing
decide who gets the job.
Nearly every difference from a standard local SEO or PPC engagement follows from one of these.
Licensing and insurance claims have to be provable
State licensing numbers, bonding and insurance status are often legally required on ads and site copy, and a claim that can't be backed up on request is a liability, not a marketing flourish. We ask for the documentation before we write a word that references it.
Response time is a ranking and conversion factor at once
Google's local algorithm and the homeowner's own patience both reward speed: a call answered inside minutes wins jobs that a same-day callback loses. Marketing can win the click; only the business can win the call, so we're explicit about which side of that line each deliverable sits on.
Seasonal and weather-driven demand needs a flexible budget, not a flat one
A fixed monthly ad budget either overspends in the slow season or under-serves the surge, so home-services accounts are planned with a variable pacing model tied to demand signals, not a set-and-forget schedule.
Dispatch and CRM software is often the fixed point
Whatever field-service or dispatch software already runs the business (ServiceTitan, Housecall Pro or similar) tends to be the system a lead-capture form or booking widget has to integrate around. Discovering its limits mid-project is a common and avoidable source of rework.
Service-area coverage has to be built as one map, not per page
A contractor covering fifteen towns needs those service-area pages planned as one topical map so the third town's page doesn't compete with the flagship city for the same search. That planning has to happen before pages get written, not after.
Your engagement, week to week,
in one workspace.
Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.
Whatever your sector, where the engagement includes it, the work runs in one Prism workspace you log into: requests, approvals, tasks and the weekly review, with each decision recorded.
- 01
Requests and approvals, in one place
Raise a request in your workspace, approve a piece of work, and see who owns it and when it is due.
- 02
Owned tasks and routines
Every task has one owner and a date. Recurring work runs as a routine, so nothing depends on someone remembering.
- 03
A weekly review with decisions recorded
Each decision is written down with the expectation attached: what we expect to change, and by when.
- 04
Cost per qualified lead, fully loaded
Where we run media, Prism divides media, people, tools and retainers by qualified leads. Unmeasured spend shows as unknown, never zero.
- 05
Every action recorded, checked against the outcome
What we did and what happened sit side by side, so the next review starts from evidence rather than memory.
Our commitments
Each one says where it applies and links to its full terms.
Response and start times
We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.
Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.
Full termsClear IP & Ownership Terms
Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.
All engagements.
Full termsClear Delivery & Escalation Ownership
Know who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Full termsHow will we know what you are doing?
Before work starts we agree how often you get updates, what the reports cover and who sends them. You know who coordinates your engagement, who owns the work and how to escalate an issue. For hourly and retainer work, time is recorded in Workstatus, so you can see the time records behind your invoice.
Why pay you rather than a local agency?
We quote each engagement in a written proposal, and the initial consultation, standard proposal and straightforward scoping are free. The proposal states the deliverables, exclusions, fees and currency, payment milestones and any third-party costs, so you can compare it line by line with a local quote. You can buy one service or several, and keep the providers you already have.
Who owns the ad accounts, the data and the work?
Your materials, data and accounts remain yours, and we prefer to work in advertising and analytics accounts you own, with access delegated to our team. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute.
What if we want to stop?
Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.
How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.
Marketing wins the click.
Only your business wins the call.
Every home-services job passes through steps we control and steps only you control. We say which side of that line each deliverable sits on, so nobody is judged on the wrong one.
| What decides the job | Who owns it | What we do |
|---|---|---|
| Showing up in the map pack for an emergency search | Us | Keep your Google Business Profile and listings accurate, and earn the click. |
| The reviews a homeowner reads first | Us, with your real customers | Answer every review and run a system for earning the next one. We never buy reviews or fabricate activity. |
| Service-area pages | Us | Plan one topical map across every area you cover before any page is written, so pages don't compete with each other. |
| The quote request reaching the right crew | Us, built around your software | Build the request step mobile-first around your dispatch or field-service system, and flag its limits during scoping. |
| Licensing and insurance claims in ads and copy | You supply the proof | Ask for the documentation before we write a word that references it. |
| Answering the call fast | You | Scope the lead-response side with you, because a five-star profile that takes four hours to call back still loses the job. |
We do not guarantee lead or call numbers; we commit to the work and report it weekly against calls, form fills and quote requests.
Frequently
asked.
No, and no honest agency does. Lead volume depends on your service area, competition, review profile and how fast your team answers, none of which any agency fully controls. What we commit to contractually is the work: campaigns launched, listings corrected, content published and reported weekly against calls, form fills and quote requests, not vanity traffic.
HVAC, plumbing and general or specialty contracting have their own dedicated pages, linked below, because each has a different angle on the same core problem. We also take on electricians, roofers and similar trades that fit the same pattern; describe your trade and you'll get a straight answer about fit.
Yes. Profile accuracy and review response are core to local SEO in this vertical, since a homeowner letting a stranger into their house checks reviews first. What we won't do is buy reviews or fabricate activity: the fix for a thin profile is real activity, not a shortcut that gets it suspended.
By planning the ad budget and content calendar around your actual demand curve rather than spreading spend evenly across a year that isn't even. An HVAC account, for example, gets budget weighted toward the heatwaves and cold snaps that generate most of the year's calls, agreed with you in advance so there's no surprise when spend shifts.
Usually, yes, though the specifics depend on what your platform (ServiceTitan, Housecall Pro or similar) actually exposes. We build the website and forms around your existing system rather than replacing it, and we flag its limits during scoping rather than discovering them mid-build.
Once we have a complete brief, we confirm the date you will receive your written, priced proposal. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed. If a busy season is close, say so on the first call and we sequence the quick wins first.
Find out what's costing
you the service call.
A senior strategist records five minutes on your website: speed, search rankings, AI visibility, conversion leaks. Yours to keep, no strings.
Reply within four business hours (typical) · No retainer required · NDA standard
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