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Custom web development
engineered, not assembled.

Websites and web apps built from the architecture up by senior engineers, to performance and accessibility budgets agreed before the first sprint. 4,500+ projects delivered since 2004, each handed over documented, tested and yours.

Reply within four business hours (typical) · Budgets in writing · Clear IP & Ownership Terms

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  • Gruber Logistics
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  • BERD
  • Yale University
  • Kuwait Police
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  • Panasonic
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In one answer

PixelCrayons is a custom web development company: websites and web applications engineered from brief to deployment by one senior team. Architecture is agreed before code is written. Front end and back end are built to performance and accessibility budgets, and every merge passes senior review. 4,500+ projects delivered since 2004, with IP and ownership terms agreed before work starts. Direct for brands, white-label for agencies.

The operating record

Judge the record,
not the adjectives.

Outcomes tied to real engagements, not averages.

2004
Established
500+
Agencies served
4,500+
Projects delivered
340%
Revenue growth · 7 months
Client outcome: eCommerce
+127%
Organic traffic · 5 months
Client outcome: SaaS
85%
Faster delivery · backlog cleared
Client outcome: via agency partner
Where the work happens
ShopifyWooCommerceMagentoWordPressWebflowKlaviyoGoogle AdsMeta AdsGA4Next.js
  • Reply within four business hours (typical)
  • 4,500+ projects delivered since 2004
  • Performance budgets agreed before sprint one
  • Senior review on every merge
  • Clear IP & Ownership Terms
  • White-label web development for agencies
In every web build

What disciplined development
actually looks like.

01

Discovery and architecture, before any code

Every build starts with the decisions that are expensive to reverse. The data model: how your information is organised. Hosting: where the site runs and what that costs. Integrations: which systems it must talk to. And how pages are served: prebuilt, on request, or a mix. You get an architecture note in plain English: what we recommend, why, and the trade-offs. The stack becomes a decision you were part of, not something you inherit.

Sprint zero
02

A senior build, gated by review

Front end and back end are written by engineers who work in your stack every week. Nothing merges without a second senior engineer signing off against a written standard. Review gates keep a codebase coherent as it grows. The one you inherit reads as if one careful author wrote it.

Every merge
03

QA inside the sprint, not after it

Automated checks run in CI on every merge, and a QA engineer tests features across browsers and devices before each demo. Defects found inside the sprint are fixed inside the sprint. You review working software at every demo, and the bug list never quietly becomes a second backlog.

Every sprint
04

Performance and accessibility budgets

Load-time and accessibility targets are agreed in writing before the first sprint. They're measured on every release, on slow connections and mid-range phones, not office machines. If a feature would break the budget, the trade-off comes to you as a decision upfront, not as a slow page discovered later.

Every release
05

Documentation, handover and your IP

The repository lives in your accounts from day one, and bespoke deliverable rights, licences and handover are agreed before work starts. Architecture notes, environment runbooks and deployment docs are maintained as we build. Your own team, or any future supplier, can take the build over without archaeology. Independence is part of the deliverable.

In writing
How it starts

From blank repo
to working software.

01
Days 1 to 2

NDA signed, requirements walked

We sign the NDA and walk the brief together: goals, existing code, integrations, constraints, and who will maintain the build after launch.

02
Complete brief

Proposal, with the stack reasoned

Once we have a complete brief, we confirm the date you will receive your proposal. An itemised, priced scope with the recommended architecture and the reasoning behind it, so you compare approaches, not just day rates.

03
Week 1

Architecture agreed, repo live

Data model and API boundaries settled, performance budgets in writing, repository and CI standing in your accounts, sprint one planned with you.

04
Start

First feature on staging

Reviewed, tested, working code demoed on a call: proof of cadence, not a slide about progress. The sprint rhythm runs from here.

Inside Prism

Your engagement, week to week,
in one workspace.

Where the engagement includes it, your build runs in a Prism workspace you log into: requests, approvals, the task list and the weekly review, beside the repository your team already owns.

  • 01

    Requests and approvals

    One queue, beside the repository your team owns.

  • 02

    Owned tasks

    Every task has one owner and a date.

  • 03

    Weekly review

    Each decision recorded, with the expectation attached.

Proof

Build discipline,
measured in velocity.

Delivery team coordinating a multi-location healthcare website rollout
Healthcare · US
Via agency partner · white-label

Multi-location healthcare: delivery unblocked.

An agency drowning in backlog handed us their delivery queue. Dedicated pod, their brand, their tools: velocity up 85%.

85%
Faster delivery
Cleared
Delivery backlog
Read the full case

We worked with PixelCrayons for around three years, with their developers becoming a genuine extension of our team. Having consistent developers who understood the work and could stay with us over the long term made a real difference to continuity and delivery.

Massive AnalyticLong-term development partner
Go a layer deeper

The web build,
discipline by discipline.

Every layer of a custom build is also a service you can buy on its own: bring us the whole build, or just the layer that hurts.

Building a store instead?

This page covers custom websites and web applications. If the build is a storefront, eCommerce development is its own discipline (catalogue, checkout, payments). To extend your own team instead, hire full-stack developers who own a feature from database to browser.

Before you sign

Our commitments

Each one says where it applies and links to its full terms.

Response and start times

We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.

Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.

Full terms

30-Day Corrective Maintenance

Applicable development work includes 30 days of corrective maintenance after production launch.

Development engagements only; not marketing services or retainers.

Full terms

Clear IP & Ownership Terms

Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

All engagements.

Full terms

Clear Delivery & Escalation Ownership

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms

Questions buyers ask before they commit

How do we know the work will be good?

Every delivery is reviewed before release by QA, your Project or Account Manager and a senior delivery lead, and you then review it against the acceptance criteria agreed at the start. Our specialists use AI to support delivery, with people responsible for reviewing the work. Applicable development work includes 30 days of corrective maintenance after production launch.

Who owns the ad accounts, the data and the work?

Your materials, data and accounts remain yours, and we prefer to work in advertising and analytics accounts you own, with access delegated to our team. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute.

What if we want to stop?

Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.

How will we know what you are doing?

Before work starts we agree how often you get updates, what the reports cover and who sends them. You know who coordinates your engagement, who owns the work and how to escalate an issue. For hourly and retainer work, time is recorded in Workstatus, so you can see the time records behind your invoice.

How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.

Questions

Frequently
asked.

From your constraints, not our preferences: what your team can maintain, what you already run, your hosting, and how easy the technology is to hire for. Our default is boring, proven and widely staffed: TypeScript with React, Next.js and Node, PHP with Laravel or WordPress where a CMS fits. A fashionable framework nobody can maintain in three years is a liability, not an asset. And if an off-the-shelf platform would serve you better than custom website development, we say so before you spend custom-build money. Where we lack genuine senior depth in a technology, we tell you and point you elsewhere.

Your materials, data and accounts remain yours. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute. Where the build uses open-source libraries, their standard licences are documented in the handover notes.

Yes, most builds move onto a maintenance retainer covering dependency and security updates, monitoring, small features and performance checks against the original budgets. But maintenance with us is a choice, not a hostage situation: because the build is documented and the accounts are yours, you can hand it to an in-house team or another supplier at any point. We would rather earn the retainer on responsiveness than on lock-in.

It depends on scope, integrations and how much custom application logic you need, so we put timelines in the proposal rather than quote a universal number. Once we have a complete brief, we confirm the date you will receive your itemised proposal. A content site lands in weeks. A complex web application takes months. If a date comes under risk, you hear it from us early, with options.

Yes, and it is one of the most common arrangements in our web application development services. We can submit pull requests into your repository under your review standards, or lead the build with your engineers reviewing ours. Either way, the working agreement (branching, reviews, deployments, timezone overlap) is written down in week one. Knowledge transfer is deliberate: documentation as we go, pairing where it helps, and no part of the system that only we understand.

Yes. Many agencies use us as their web app development company, and a large share of our web builds ship under their brands: your project tools, your client calls, our engineers behind the scenes. It is NDA-backed. We do not approach the clients you introduce to us for direct business. That protection runs through the work and for twelve months after the last assignment for that client ends, and it is written into the agreement.

Start with the architecture,
not with a guess.

Tell us what you're building. Once we have a complete brief, we confirm the date you will receive your itemised proposal (stack, team and timeline, with the reasoning).

Reply within four business hours (typical) · NDA standard · Clear IP & Ownership Terms

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