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Web & eCommerce development
that actually ships.

Software engineering services for websites, web apps, online stores and the APIs behind them, built by senior engineers: 4,500+ projects delivered.

Clear IP & Ownership Terms

  • Hello Peter
  • Gruber Logistics
  • Delhivery
  • Thomson Reuters
  • Qatar Airways
  • Grundfos
  • Save
  • BERD
  • Yale University
  • Kuwait Police
  • Dubai Police
  • Panasonic
  • Infosys
  • Kia
  • Hitachi
  • Orange Business Services
In one answer

PixelCrayons builds websites, web apps and online stores: engineering, QA and DevOps under one roof. A senior pod with a named lead works in reviewed, tested sprints with weekly written updates. 4,500+ projects delivered since 2004, with IP and ownership terms agreed before work starts. Direct for brands, white-label for agencies.

The operating record

Judge the record,
not the adjectives.

Outcomes tied to real engagements, not averages.

2004
Established
500+
Agencies served
4,500+
Projects delivered
340%
Revenue growth · 7 months
Client outcome: eCommerce
+127%
Organic traffic · 5 months
Client outcome: SaaS
85%
Faster delivery · backlog cleared
Client outcome: via agency partner
Where the work happens
ShopifyWooCommerceMagentoWordPressWebflowKlaviyoGoogle AdsMeta AdsGA4Next.js
  • Reply within four business hours (typical)
  • 4,500+ projects delivered since 2004
  • Code reviewed on every merge
  • Clear IP & Ownership Terms
  • White-label delivery for agencies
Pick your build

Every specialism.
One accountable team.

From a five-page marketing site to a custom storefront, every engagement is led by an engineer who ships that exact kind of build every week, not a generalist stretching to fit.

A storeYou're selling online and need the platform, migration or checkout work to match.
01eCommerceStorefronts engineered for conversion: catalogue, checkout, payments and the integrations behind them.02ShopifyTheme builds, custom apps and Plus migrations by engineers who work in Liquid every week.03Shopify MigrationMagento, WooCommerce or BigCommerce to Shopify, run to a zero-data-loss standard with redirects mapped before cutover.04WooCommerceWordPress commerce done properly: custom checkout flows, extensions and performance tuning.05MagentoEnterprise Magento and Adobe Commerce builds: B2B pricing, catalogue performance and upgrades treated as routine, not crisis.06Headless CommerceComposable storefronts: a fast front end on your choice of commerce engine and CMS.07eCommerce ConsultingChoosing a platform or fixing one that isn't converting? An honest audit and a written roadmap before anyone touches code.

Need a team, not a project?

When the roadmap is bigger than one build, embed a dedicated pod: engineers, QA and a delivery lead working in your tools, under your processes, at a flat monthly rate. Agencies get white-label delivery; brands get a direct line to the people writing the code.

In every engagement

What a build with us
actually includes.

01

Senior engineers, matched to your stack

Your pod is staffed with engineers who already ship on your stack every week, not juniors learning on your invoice. A named technical lead owns the architecture and is on every demo call. Decisions get made by someone you can actually talk to.

Every build
02

Code review on every merge

Nothing reaches your main branch unreviewed. A second senior engineer checks every pull request for correctness, security and maintainability against a written standard. The codebase you inherit is one your own team can extend without archaeology.

Every merge
03

QA before you ever see it

Every sprint ships through a QA gate: automated checks in CI plus manual passes across browsers and devices. Defects are logged, fixed and retested before the demo. You review working software, not a list of known issues.

Every sprint
04

A cadence you can plan around

Sprint demos of working software, and a written weekly summary of what shipped and what's next. One named point of contact sits in your Slack, Jira or Teams. If a date is at risk you hear it from us early, with options, not excuses.

Weekly
05

Clear IP & Ownership Terms

Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts. Documentation, environment runbooks and credentials are maintained as we go.

In writing
The process

From NDA
to working software.

01
Days 1 to 2

NDA signed, scope walked

We sign your NDA (or ours) and walk the requirements together: goals, constraints, existing code, access. No discovery fee, no workshop theatre.

02
Complete brief

Proposal, itemised and priced

Once we have a complete brief, we confirm the date you will receive your itemised proposal. A written scope listing exactly what ships, who builds it, in what order and for how much. You compare deliverables, not day rates.

03
Week 1

Pod assembled, repo live

Engineers matched to your stack, environments stood up, repository created in your accounts, sprint one planned with you in the room.

04
First delivery

First deliverable ships

Working software on staging, demoed on a call, not a slide about progress. From here the sprint cadence runs until the roadmap is done.

Inside Prism

Your engagement, week to week,
in one workspace.

Where the engagement includes it, your build runs in a Prism workspace you log into: requests, approvals, the task list and the weekly review, beside the repository your team already owns.

  • 01

    Requests and approvals, in one place

    Raise a request in your workspace, approve a piece of work, and see who owns it and when it is due.

  • 02

    Owned tasks and routines

    Every task has one owner and a date. Recurring work runs as a routine, so nothing depends on someone remembering.

  • 03

    A weekly review with decisions recorded

    Each decision is written down with the expectation attached: what we expect to change, and by when.

  • 04

    Every action recorded, checked against the outcome

    What we did and what happened sit side by side, so the next review starts from evidence rather than memory.

Proof

From drowning backlog
to delivery unblocked.

Delivery team coordinating a multi-location healthcare website rollout
Healthcare · US
Via agency partner · white-label

Multi-location healthcare: delivery unblocked.

A US agency's healthcare client kept growing locations faster than the agency could ship features. We embedded a dedicated development pod under the agency's brand: their tools, their standards, our engineers. Delivery sped up 85% and the backlog cleared, all delivered under the agency's brand.

85%
Faster delivery
Cleared
Delivery backlog
Read the full case
Before you sign

Our commitments

Each one says where it applies and links to its full terms.

Response and start times

We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.

Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.

Full terms

30-Day Corrective Maintenance

Applicable development work includes 30 days of corrective maintenance after production launch.

Development engagements only; not marketing services or retainers.

Full terms

Clear IP & Ownership Terms

Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

All engagements.

Full terms

Clear Delivery & Escalation Ownership

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms

Questions buyers ask before they commit

How do we know the work will be good?

Every delivery is reviewed before release by QA, your Project or Account Manager and a senior delivery lead, and you then review it against the acceptance criteria agreed at the start. Our specialists use AI to support delivery, with people responsible for reviewing the work. Applicable development work includes 30 days of corrective maintenance after production launch.

Who owns the ad accounts, the data and the work?

Your materials, data and accounts remain yours, and we prefer to work in advertising and analytics accounts you own, with access delegated to our team. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute.

What if we want to stop?

Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.

How will we know what you are doing?

Before work starts we agree how often you get updates, what the reports cover and who sends them. You know who coordinates your engagement, who owns the work and how to escalate an issue. For hourly and retainer work, time is recorded in Workstatus, so you can see the time records behind your invoice.

How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.

Questions

Frequently
asked.

It depends on what you're building, so we price the scope, not a package. Three engagement models cover most work: fixed-price for well-defined builds, a monthly dedicated team for ongoing roadmaps, and time-and-materials where requirements are still moving. Every proposal itemises deliverables, the people assigned and the timeline, so you're comparing what actually ships, not day rates. You'll have a written, priced proposal with no commitment attached.

Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed. The routine is rehearsed: NDA and scoping in the first couple of days, an itemised proposal, and your pod assembled with the repository live in week one. If a niche stack means we can't hit that, we tell you before you sign, not after.

Your materials, data and accounts remain yours. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute. Documentation and credentials are handed over as we go rather than ransomed at the end.

Our software development services cover the stacks most businesses actually run: JavaScript and TypeScript (React, Next.js, Node.js), PHP (WordPress, WooCommerce, Laravel), Shopify and headless commerce (a custom front end on a commerce engine), plus the API, cloud and release-pipeline work around them. We staff engineers who ship in your stack every week. If we don't have genuine senior depth in a technology, we say so and point you elsewhere rather than learn it on your budget.

No, and we'd rather tell you on this page than after a discovery call. Our development practice is websites, eCommerce and the web platforms around them. Mobile apps, SaaS products and other software product engineering services are handled by our sibling company, and we route those enquiries there directly. If you are comparing custom software application development companies for that kind of build, you still leave the first conversation with the right team.

Yes, a large share of our development work ships under partner agencies' brands. Your project tools, your client calls, our engineers behind the scenes. It's NDA-backed. We do not approach the clients you introduce to us for direct business. That protection runs through the work and for twelve months after the last assignment for that client ends, and it is written into the agreement. The relationship you built stays yours.

QA is built into every sprint, not bolted on at the end. Automated checks run in CI on every merge, and a QA engineer does manual passes across browsers and devices before each demo. Defects are logged, fixed and retested before you review the build. If you only need testing, our QA & Testing service runs the same process against code written by anyone.

We build alongside them, not around them. A read of the existing codebase and its conventions comes before any commit: new work matches the standards already in place unless you've asked us to change them. Pull requests go through your existing review process if you have one. Plenty of engagements are exactly this shape: your team owns the roadmap and the core product. A dedicated pod from us picks up a defined workstream (a migration, a performance pass, a feature backlog) without becoming a second, uncoordinated codebase. Ownership of any shared module is agreed explicitly at kickoff, in writing, so nobody discovers a conflicting change in code review.

Yes. We work as your delivery team. Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts. A named technical lead owns the architecture, and a second senior engineer reviews every merge. Documentation and credentials are handed over as we go, so another team can pick the work up.

Judge them on things you can check before you sign. Can you meet the named lead who will own your build? Will the repository sit in your accounts, with IP and ownership terms agreed in writing? Do you get an itemised, priced proposal before work starts, then weekly written updates? We work that way: a named technical lead and a repository in your accounts from day one.

Get a build date,
not a maybe.

Tell us what you're building. Once we have a complete brief, we confirm the date you will receive your itemised proposal. The estimate is yours to keep either way.

Reply within four business hours (typical) · NDA standard · Clear IP & Ownership Terms

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