SEO, PPC, content, email and CRO from one senior team: one roadmap, one report. Budget moves every month to the channel that is earning, and AI-search visibility is built in, not sold back as an add-on.
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PixelCrayons' digital marketing service runs SEO, paid media, content, email and CRO as one programme: one roadmap, one senior strategist accountable for the whole funnel. Budget follows evidence: spend is rebalanced monthly toward the channels producing revenue, and reported weekly against it. AI-search optimisation (AEO/GEO) is included, so answer engines cite you as well as rank you. Direct for brands; white-label for agencies, with 500+ agencies served.
Outcomes tied to real engagements, not averages.
Every service below is run by a senior specialist who does that channel all day. Engage one on its own, or several planned together, so budget can follow whatever the numbers say is working.
A growing share of buying research now ends inside ChatGPT, Perplexity and Google's AI Overviews: one written answer, no list of links to click. Our AI-search services exist to make sure that answer names you, with dedicated programmes for each engine surface, paid and organic.
A quarterly plan covering SEO, paid, content, email and CRO together, then rebalanced monthly, so budget moves to whichever channel the numbers say is earning and away from whichever is coasting. No channel team defending its own line item.
The person running your Google Ads runs Google Ads all day; the same goes for SEO, email and CRO. One named strategist coordinates them, so you get one call, one plan and one point of accountability, not five vendors to referee.
Landing pages, ad creative, emails and articles produced on a calendar agreed upfront: written to convert, and structured so both search engines and answer engines can use them. You approve everything before it goes live.
Schema (the structured data that tells machines what a page is) and entity upkeep (one consistent name and description for your brand everywhere), answer-first formatting and crawler access checks across everything we publish, so ChatGPT, Perplexity and AI Overviews can find, parse and cite you. Included in every retainer, never an upsell.
One weekly review in Prism and a monthly deep-dive covering the whole funnel (spend, traffic, conversions, revenue) instead of five channel decks that don't add up. Every line ties spend to revenue, so a channel that is coasting cannot hide behind its own deck.
A full website review of your analytics, search presence, ad accounts, email flows and conversion paths, plus a baseline for every metric we will later be judged against.
A single prioritised plan across all channels, ranked by revenue impact versus effort, with named owners and dates. You approve the scope before anything ships.
Wasted ad spend cut, technical SEO fixes shipped, first emails and landing-page tests out the door. Movement you can see in your own dashboards, not just in a deck.
The monthly cycle begins: publish, test, shift budget to what's working, report. Each channel feeds the next, and that is the point of running them together.
Where the engagement includes it, marketing runs in a Prism workspace you log into: requests, approvals, tasks and the weekly review, with the cost of each channel beside the leads it produced.
Raise a request in your workspace, approve a piece of work, and see who owns it and when it is due.
Every task has one owner and a date. Recurring work runs as a routine, so nothing depends on someone remembering.
Each decision is written down with the expectation attached: what we expect to change, and by when.
Where we run media, Prism divides media, people, tools and retainers by qualified leads. Unmeasured spend shows as unknown, never zero.
What we did and what happened sit side by side, so the next review starts from evidence rather than memory.
The published playbook on one roadmap: store replatformed with zero data loss and every redirect mapped, then eCommerce SEO and paid media rebuilt together instead of in silos. Seven months from kickoff to revenue up 340%, as a direct engagement with the brand. The record covers those two channels; email and social join the same roadmap when a brief calls for them.
The same team builds and designs what it markets: web and eCommerce development and UI/UX design, so a landing page or tracking fix never queues behind another vendor. Not sure what to fix first? The free website review says.
The disciplines don't change by sector. What changes is which constraint bites first. Four industries we run deep, and the rest of the directory.
Each one says where it applies and links to its full terms.
We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.
Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.
Full termsYour materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.
All engagements.
Full termsKnow who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Full termsBefore work starts we agree how often you get updates, what the reports cover and who sends them. You know who coordinates your engagement, who owns the work and how to escalate an issue. For hourly and retainer work, time is recorded in Workstatus, so you can see the time records behind your invoice.
Your materials, data and accounts remain yours, and we prefer to work in advertising and analytics accounts you own, with access delegated to our team. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute.
Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.
No. Search engines decide rankings, and we do not guarantee rankings, AI-search citations, leads or revenue. We agree the work, how progress will be measured and how often we report it, and we explain what the measures show and what we will change next.
How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.
Most engagements start with one channel, chosen by where the audit finds the biggest leak. These are the findings we see most often and where each one points. The scope widens only when the numbers justify it.
| What the audit finds | Where we would start | Why |
|---|---|---|
| Revenue has to move while slower channels build | Paid media | Paid produces data within days and keeps revenue flowing while organic builds. What ad tests teach about messaging feeds the pages and emails. |
| Traffic arrives but does not convert | CRO | Research-led testing turns the traffic you already have into revenue, and tests read out in two to six weeks. |
| Paid is buying queries organic could own | SEO beside paid | The monthly rebalance note shows the overlap with the figures beside it. SEO and content typically move between months three and six. |
| A list is sitting unmailed | Email and lifecycle | Flows and campaigns sell to the list you already own, and the rebalance note makes that case before you add the channel. |
| Buyers research inside ChatGPT, Perplexity or AI Overviews | The AI-search layer, already in the retainer | Schema, entity work, answer-first structure and crawler checks are included. AEO, GEO and AI Overviews run standalone when AI visibility is the whole job. |
| Several channels claim credit for the same sale | One roadmap across them | Planned together, budget moves monthly to the channel that is earning, and one weekly review ties spend to revenue. |
The initial channel audit is free, and you decide whether to add each channel once the figures are in front of you.
Retainers are scoped to your goals and channel mix rather than sold as fixed bundles. A single-channel engagement and a full-funnel programme cost very different amounts, and pretending otherwise helps no one. Every proposal itemises exactly what ships each month, channel by channel: fixes, campaigns, content pieces, tests, reporting, so you compare deliverables rather than vague hours. Once we have a complete brief, we confirm the date you will receive your written, priced scope, and the initial channel audit is free.
It depends on the channel. Paid media produces data within days and, tuned properly, profit within weeks. CRO tests read out in two to six weeks. SEO and content typically show meaningful movement between months three and six, compounding after that. Running channels together shortens the wait: paid keeps revenue flowing while organic builds, and what ad tests teach us about messaging feeds straight into pages and emails.
No, and no honest agency does, because markets, competitors and algorithms sit outside anyone's control. What we commit to contractually is the work: audits delivered, campaigns launched, content published, tests run, all reported weekly against revenue. Judge us on the published record instead: +127% organic growth on the SaaS case we publish in full.
No. Plenty of engagements start with a single channel: just SEO, just paid media, just email, and each one is a dedicated service with its own senior team. The one-roadmap model simply means that when you do run several, they are planned together instead of competing. Start where the audit says the biggest leak is; widen the scope only when the numbers justify it. The monthly report carries that case for you: if paid is buying queries organic could own, or a list is sitting unmailed, the rebalance note says so with the figures beside it, and you decide whether to add the channel.
Yes. Every marketing retainer includes an AI-search layer: schema and entity work so machines can parse you, answer-first content structure so engines can quote you, and crawler access checks so they can reach you at all. If AI visibility is the whole job, AEO, GEO and AI Overviews are also available as standalone programmes.
Yes. A large share of our marketing work ships under partner agencies' brands: your reporting templates, your client calls, our delivery. It is NDA-backed. We do not approach the clients you introduce to us for direct business. That protection runs through the work and for twelve months after the last assignment for that client ends, and it is written into the agreement. We have served 500+ agencies.
The specialist, directly. The person running your Google Ads runs Google Ads all day; the same holds for SEO, email and CRO. A named coordinator owns the roadmap and the reviews, but you can ask the specialist a question and get the answer from them. You meet the people assigned to your account before you sign, and the same people are on it next quarter.
Yes. They are older names for the same work: SEO, paid media, content, email and CRO, run on the web and now in AI answers. We call it digital marketing, and every service on this page is planned on one roadmap with one senior strategist accountable for the whole funnel.
Tell us what you're running today: channels, spend, targets, and get a priced, itemised marketing plan. Keep it whether or not we ever work together.
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