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SEO that wins the click
and the citation.

Rankings still pay the bills. But your buyers now also ask ChatGPT, Perplexity and Google AI Overviews, so we optimise for both: technical foundations Google trusts, content engines can quote, and authority that compounds year over year.

Free audit · No retainer required

Brands our teams have delivered for

  • Hello Peter
  • Gruber Logistics
  • Delhivery
  • Thomson Reuters
  • Qatar Airways
  • Grundfos
  • Save
  • BERD
  • Yale University
  • Kuwait Police
  • Dubai Police
  • Panasonic
  • Infosys
  • Kia
  • Hitachi
  • Orange Business Services
What we do

PixelCrayons is an SEO company covering the full stack: technical health, content, links and AI-search visibility. A named strategist runs a monthly cycle of fixes, publishing and authority building, reported weekly against traffic and revenue. We work direct for brands and white-label for agencies.

  1. Technical health, maintainedA monthly crawl and Core Web Vitals check, with issues fixed at the root.
  2. Content against a mapContent written to a topical map we agree with you first.
  3. Authority that compoundsDigital PR and outreach that earn links publishers choose to give.
Selected work

Judge the work,
not the adjectives.

Outcomes tied to real engagements, not averages.

All case studies →
Where the work happens
ShopifyWooCommerceMagentoWordPressWebflowKlaviyoGoogle AdsMeta AdsGA4Next.js
  • One published SEO case, numbers in, on the work page
  • Audits free, no retainer
  • Links earned through content and digital PR, never bought
  • Weekly review in Prism, tied to revenue
  • Built to Google's guidelines, not around them
Which SEO you need

Most people need two of these.
Here is how to tell which.

Fourteen professional SEO services, grouped by the question that decides where an engagement starts. Every one is led by someone who does that kind of SEO all day, not a generalist stretching to fit.

Is anything blocking you from ranking at all?

Start with the foundations. If pages are not indexed, redirects chain, the site is slow on real devices or two pages compete for one query, no amount of content or authority work compensates: you are pouring effort into a container with a hole in it. The free review says within days whether that is you. If the site is sound, the constraint is one of two things. Either buyers ask questions you have no page for, which is a content programme. Or competitive pages lose to deeper backlink profiles, which is authority: the slowest lever, and the one most often skipped because it is the hardest to fake progress on.

How do your buyers search: by place, by catalogue, or by committee?

A business people find by city, a catalogue of ten thousand products, a subscription bought by a committee and a service bought after weeks of research behave differently enough to need different plans. Local is map results, profile completeness and per-location pages. eCommerce is category architecture and faceted-navigation control at scale. B2B optimises for a small number of high-value queries rather than volume; SaaS goes deep against a long, multi-stakeholder cycle. Past tens of thousands of URLs and several release owners, the job becomes governance and sequencing, which is most of what enterprise SEO is.

Is your platform the constraint?

If the recurring problems are platform-shaped (theme bloat, plugin conflicts, template-level markup you cannot change per page), platform-specific work is more direct than generic advice that assumes you can edit anything.

Does search mean more than your website?

YouTube is the second-largest search engine on its own, and its results surface inside Google too. A channel with no metadata, chapter or caption discipline loses views a properly optimised one would keep, on top of whatever your website already ranks for.

Do you work in a trade whose search patterns are already known?

Two verticals get their own programmes because the queries, the page types and the map-pack behaviour are specific enough to be worth writing down: construction firms found per trade and per project, and property businesses whose listing feed never sits still.

Buyers don't just Google anymore.

A growing share of research ends inside ChatGPT, Perplexity and AI Overviews, without a single click. Our AI-search services make sure the answer they get includes you.

Still unsure? That is what the free review is for. It names which of these is actually your constraint before anyone quotes for anything, and it's common for the answer to differ from what the enquiry assumed.

What search became

Ranking and being cited
are now two different jobs.

Ranking gets you into the set of pages an engine reads. Being cited depends on what the page does once it is there. A page that buries its answer in the fourth paragraph is quoted by nobody. A page that answers in its opening lines, carries clean structured data and names its brand, products and people consistently (its entities, in search terms) gets lifted into the answer.

Every retainer here carries that layer: schema (the structured data that tells machines what a page is) and entity upkeep, answer-first formatting, and crawler access checks for ChatGPT, Perplexity and AI Overviews. AEO and GEO exist as named services for when AI visibility is the whole job. One caveat, stated plainly: nobody outside those systems can guarantee a citation the way a ranking can be tracked. The work raises the odds and makes them measurable. That is the accurate promise, and the only one we make.

How it starts

Audit to traction,
step by step.

01
Start

Brief and access

We sign an NDA and you share read access to Search Console and GA4. There's no discovery fee.

02
Once the brief is complete

Audit and itemised proposal

A technical and content review, competitor gaps and a baseline of every metric we'll be judged against, with a priced fix list ranked by revenue impact.

03
Your decision

You sign off

You approve the roadmap and confirm scope, payment and access. Nothing ships before this.

04
Typically 2 to 3 business days later

The work starts

Technical fixes go live, the first content is published and structured data is deployed, so movement shows in Search Console, not just on a slide.

05
Every month after

Publish, earn links, fix, report

The monthly cycle runs, reported weekly in Prism against impressions, traffic and revenue.

Inside Prism

Your engagement, week to week,
in one workspace.

Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.

Where the engagement includes it, your search programme runs in a Prism workspace you log into: the fix queue, the content queue, approvals and the weekly review, with each decision written down as it is made.

  • 01

    Requests and approvals, in one place

    Raise a request in your workspace, approve a piece of work, and see who owns it and when it is due.

  • 02

    Owned tasks and routines

    Every task has one owner and a date. Recurring work runs as a routine, so nothing depends on someone remembering.

  • 03

    A weekly review with decisions recorded

    Each decision is written down with the expectation attached: what we expect to change, and by when.

  • 04

    Cost per qualified lead, fully loaded

    Where we run media, Prism divides media, people, tools and retainers by qualified leads. Unmeasured spend shows as unknown, never zero.

  • 05

    Every action recorded, checked against the outcome

    What we did and what happened sit side by side, so the next review starts from evidence rather than memory.

Proof

From invisible to
answer-engine cited.

Brand panel: anonymised case study, B2B SaaS, UK, search and AI-answer visibility
SaaS · United Kingdom
Direct engagement · 5 months

B2B SaaS platform: from invisible to answer-engine cited.

Topical authority built from a standing start, plus the AI-search layer: schema, answer-first content, entity cleanup. The traffic figure on the card took five months, with citations in AI Overviews on the money queries the sales team cares about.

+127%
Organic traffic growth, published SaaS case
5 mo
To result
Read the full case
Who is accountable

The people accountable
for the work.

Leadership and how we’re built →
Parvessh Agarwal

Parvessh Agarwal

Founder & CEO

An entrepreneur at heart who connects business analysis, strategy, clear objectives and ROI with practical technology solutions.

LinkedIn →
Saundaraya Gupta

Saundaraya Gupta

Technical Manager

Brings technical delivery, client communication and project management together so work moves from brief to release smoothly.

LinkedIn →

Every engagement

A named coordinator and escalation contact

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms →
Before you sign

Our commitments

Each one says where it applies and links to its full terms.

Response and start times

We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.

Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.

Full terms

Clear IP & Ownership Terms

Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

All engagements.

Full terms

Clear Delivery & Escalation Ownership

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms

How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.

How we read progress

Impressions first,
keyword group by keyword group.

Rankings take months, so the weekly report has to show whether the plan is working long before revenue does. This is the order we read the signals in, and what happens when a group does not move.

  1. 01Baseline before any changeEvery metric we will be judged against is recorded during the audit, before a single fix ships.
  2. 02Set expectations per keyword groupCompetitive markets take longer, and we say so group by group before any contract is signed.
  3. 03Watch impressions firstIn Search Console, impressions on the targeted keyword groups move before clicks do, so the weekly review in Prism tracks impressions per group first.
  4. 04Then sessions by page groupOnce impressions move, organic sessions are read by page group, in the analytics views the measurement plan names.
  5. 05Then the revenue lineThe measurement plan also names the revenue line we report against, so rankings tie to sessions and sessions to revenue.
  6. 06Change the plan when a group stallsIf a group's impressions do not move across the following reports, the plan for that group changes and the report says why.

Rankings are Google's decision, so the contract binds the work: fixes shipped, content published, links earned, reported weekly.

Questions

Frequently
asked.

Retainers are scoped to your market and goals: a single-location business and a 10,000-page enterprise site need different programmes. The indicative range is on this page, and every proposal itemises what ships each month, so you compare deliverables. Once we have a complete brief, we confirm when your proposal arrives. The initial audit needs no retainer.

Quick technical wins land in the first weeks; meaningful ranking and traffic movement usually shows over the months after, and competitive markets take longer. The first signal is impressions in Search Console on the keyword groups we target, so the weekly report tracks those first. If a group doesn't move, its plan changes and the report says why.

No. Rankings are Google's decision, not ours, and not any agency's. Our contract binds the work instead: audits delivered, fixes shipped, content published, links earned, reported weekly. Judge us on the published case above, written up in full rather than averaged.

A named strategist and coordinator, monthly technical checks with fixes shipped, content against an agreed topical map, digital-PR link earning, structured-data upkeep and a weekly review in Prism tied to revenue. Every content piece ships with its brief and target query, so you can see why it exists.

Yes, every SEO engagement includes an AI-search layer: schema and entity work so machines can parse you, answer-first structure so engines can quote you, and crawler access checks so they can reach you. Also available standalone as AEO and GEO.

Either, and the brief is the same. Our writers work from the topical map and a brief naming the target query, the question to answer first and the internal links, and your experts review before anything publishes. If you have writers, we supply the map, the briefs and the technical layer.

Read access to Search Console and GA4, a way to ship changes (CMS access or a developer), and an hour with whoever knows which queries bring in money. If another agency or an in-house team runs the site, we work alongside them.

Yes. Agencies ship our SEO under their own brand: your reporting templates, your client calls, our delivery. It's NDA-backed. We don't approach the clients you introduce to us for direct business, through the work and for twelve months after the last assignment for that client ends, and it's written into the agreement.

The range

What it costs,
at the direct rate.

Priced as a monthly programme against an itemised deliverables list, with a one-off audit for buyers who want the diagnosis before the commitment.

  • One-offTechnical and strategy audit$500–$2.5Kone-time
  • RetainerMonthly SEO programme$500–$3Kper month
  • Per unitSEO content, per article$150–$400per article
  • ProjectMigration SEO$750–$5Kfixed quote, one-time

Indicative: every figure is refined into an itemised proposal.INR figures shown excl. GST.

How firms compare
Best SEO Companies (October 2026) · Top SEO Companies in India (October 2026), scored on public evidence by the PixelCrayons Index, ourselves included.

Find out what's holding
your rankings back.

Free SEO review, with the fix list ranked by revenue impact. Keep it whether or not we ever work together.

Reply within four business hours (typical) · No retainer required · NDA standard

Last updated