About the Client
24Karat Gold Pvt. Ltd. is one of India’s leading gold and diamond buying companies, operating across Delhi NCR with 40+ branches. Managing compliance, transactions, and branch operations manually led to inefficiencies, delays, and security risks. They needed a centralized ERP solution to bring speed, transparency, and scalability to their operations.
Project Type
End-to-end development of a custom ERP platform unifying 40+ branches with modules for CRM, HR, billing, gold evaluation, and compliance – powered by secure, role-based access and real-time dashboards.
Key Challenges
| Challenge |
Impact |
| Manual billing, shift reports, and data sync |
Time-consuming and error-prone branch operations |
| No IP-based access control |
Risk of unauthorized access and tampering |
| No centralized CRM/HR workflows |
Fragmented customer and staff management |
| Poor dashboard hierarchy |
Overlapping roles and limited visibility |
| Manual compliance checks |
Delayed reporting and audit difficulties |
Our Solution
| Challenge |
Our Approach |
Outcome |
| Disconnected branch operations |
Developed a centralized ERP connecting 40+ branches |
Unified data & real-time sync |
| No access control |
Built role-based access with IP whitelisting and audit trails |
3× stronger security & accountability |
| Fragmented customer management |
Created custom CRM & HR modules for centralized workflows |
100% CRM coverage across all branches |
| Lack of customer touchpoints |
Integrated WhatsApp & IVR APIs for instant engagement |
Improved responsiveness & trust |
| Complex compliance checks |
Automated reporting & background jobs for KYC and audit data |
Faster compliance and 90% fewer manual errors |
Scale Without Slowdowns
Digitize every branch and accelerate business efficiency organization-wide.
Development Phases
Discovery Phase
- Audited existing branch operations and compliance workflows
- Identified inefficiencies and redundant manual processes
Execution Phase
- Built modular ERP components for billing, HR, CRM, gold valuation, and compliance
- Integrated APIs for WhatsApp and IVR notifications
Sprint-Based Delivery
- Agile rollouts aligned with branch feedback
- Progressive deployment ensuring smooth adoption
Deployment & Training
- Centralized dashboards launched across 40+ branches
- Live training and monitoring setup for admins and managers
Technology Stack
- Frontend: HTML5, CSS, JavaScript, jQuery
- Backend: PHP, MySQL
- APIs: WhatsApp API, IVR Integration, KARAMETER
- Architecture: Secure, role-based, multi-branch ERP
Core Features
- Centralized ERP with modular design
- Real-time dashboards for all branches
- Role-based access with IP control
- CRM, HR, and billing automation
- Automated compliance checks
- Gold evaluation & KYC workflows
- WhatsApp & IVR-based customer communication
Results & Business Impact
| Metric |
Before |
After |
Improvement |
| Manual Errors |
Frequent |
Minimal |
↓ 90% |
| Billing & Reporting Time |
Slow & manual |
Instant & automated |
↑ 50% faster |
| CRM Coverage |
Limited |
Unified |
100% transactions tracked |
| Permission Control |
Weak |
Role-based, auditable |
3× more secure |
| Compliance |
Manual |
Automated |
Full audit readiness |
Additional Gains
- Real-time gold evaluation across branches
- Boosted customer trust via instant notifications
- Central oversight for leadership and auditors
- Scalable architecture ready for nationwide expansion
Why PixelCrayons
| Our Strength |
What It Delivered |
| Custom ERP Expertise |
Tailor-made architecture matching 24Karat’s workflows |
| Security-First Design |
Role-based access, IP tracking, and audit logs |
| Rapid Execution |
Phased sprints with continuous optimization |
| End-to-End Ownership |
From discovery to deployment and support |
Client Testimonial
“PixelCrayons transformed the way we operate. From branch reporting to compliance tracking — everything now happens in real time. Our team saves hours every day and operates with unmatched transparency.”
— Director, 24Karat Gold Pvt. Ltd.
Redefine How You Operate
Transform branch management with real-time reporting and automation.
