About the Client
Our client is a leading photonic technology supplier with a global footprint, serving the U.S., APAC, and other international markets. They needed to improve organic search performance, increase qualified leads, and optimize paid campaigns while maintaining efficiency in digital marketing spend across diverse regions.
Project Type
End-to-end digital marketing strategy, integrating SEO, PPC, and international marketing efforts to increase organic traffic, improve lead generation, and optimize global online visibility.
Key Challenges
| Challenge |
Impact |
| Low website traffic |
Limited lead generation and brand awareness |
| Weak search engine performance |
Poor visibility in competitive global markets |
| Inefficient PPC campaigns |
Higher cost per conversion and lower ROI |
| Global business listing inaccuracies |
Reduced local visibility across regions |
| Limited domain authority |
Difficulty ranking for high-value keywords |
Our Solution
| Challenge |
Our Approach |
Result |
| Low organic traffic |
Implemented integrated SEO strategies with targeted keywords |
92% increase in organic traffic |
| Weak domain authority |
Strategic link building to improve authority |
549 new ranking keywords; 878 first-page terms |
| Inefficient PPC campaigns |
Optimized ad targeting, bids, and creatives |
53% increase in PPC conversions; 28.45% rise in traffic |
| Inaccurate global listings |
Verified and optimized Google My Business profiles |
Improved visibility across international markets |
| Low engagement & leads |
Combined PPC, SEO, and email marketing campaigns |
43% reduction in cost-per-conversion |
Pay Less. Convert More.
We cut wasted spend, target high-intent buyers, and turn every click into business growth.
Our Execution Process
Discovery Phase
- Analyzed digital footprint, competitor positioning, and global market opportunities
- Identified target markets, keyword gaps, and conversion bottlenecks
Execution Phase
- Implemented SEO improvements and optimized PPC campaigns
- Developed high-value link-building strategies and optimized ad creatives
Sprint-Based Delivery
- Agile, sprint-based cycles for iterative improvements
- Monitored SEO and PPC KPIs continuously for responsiveness
Deployment & Optimization
- Verified Google My Business profiles across global locations
- Implemented ongoing monitoring, analytics tracking, and campaign adjustments
Salient Features
- Integrated SEO and PPC strategy for maximum reach
- Strategic link building for high-value terms
- Targeted international marketing for the U.S. and APAC markets
- Google My Business profile optimization for local visibility
- Data-driven CRO and continuous performance monitoring
Technology Stack
Advertising & Marketing Platforms: Google Ads, HubSpot, Mailchimp
Analytics & Optimization Tools: SEMrush, Ahrefs, Google Analytics
Creative Tools: Canva
Campaign Focus: SEO, PPC, CRO
Results & Business Impact
| Metric |
Before |
After |
Improvement |
| Organic Traffic |
Baseline |
0.92 |
92% Increase |
| Keywords Ranking |
Baseline |
+549 new rankings; 878 first-page terms |
Improved search authority |
| PPC Conversions |
Standard |
0.53 |
Higher Lead Generation |
| PPC Traffic |
Moderate |
0.2845 |
Increased Reach |
| Cost-per-Conversion |
High |
-43.01% |
Reduced Marketing Spend |
Additional Gains
- Strengthened global brand visibility and online presence
- Enhanced lead quality and engagement with targeted campaigns
- Built a repeatable international SEO + PPC strategy for sustained growth
- Improved overall domain authority and SERP rankings
Why PixelCrayons?
| Our Expertise |
What It Delivered |
| SEO & PPC Integration |
Holistic digital marketing strategy driving measurable results |
| Global Market Insights |
Optimized campaigns for U.S. and APAC markets |
| Conversion Optimization |
Reduced cost-per-lead and increased qualified traffic |
| Agile Execution |
Sprint-based, data-driven implementation for continuous improvement |
Client Testimonial
PixelCrayons elevated our global digital presence and helped us reach new leads efficiently. Their integrated SEO and PPC strategy drove traffic, conversions, and improved our online authority worldwide.
– Marketing Head, Global Photonic Technology Supplier
Double Impact with Dual Strategy
Combine organic authority and paid precision to dominate search results and drive quality leads.
